Anthony Mora Communications - Los Angeles public relations firm

Articles: Anthony Mora Communications

Surprising Ways PR Can Build Your Business: You Never Know Who's Watching?

By Anthony Mora

What makes public relations so fascinating is the unexpected. Once you get the story out there, you never know who is going to see, hear or read it. It can result in totally surprising and unanticipated results.

I always start a campaign with certain objectives in mind. I have a target market I want to reach and I have some objective that I want to achieve. But because of the powerful nature of the media, I have witnessed some amazing results that neither I nor my clients envisioned. I have seen companies and careers built in record time, have had clients
offered their own radio and TV shows after having been seen on the media. I've had clients offered positions in other companies, larger companies have offered buy-outs or mergers, and one client was offered complete financing on a new business venture after appearing on one talk show.

One client was getting ready to self publish a book, but the media we garnered help catch the eye of a major publisher. A deal was struck and the book was published.

I'd love to say that I had intentionally masterminded all of these results, but I'm generally as surprised as my clients when these offers and proposals come in. That's what makes it so fascinating. When you start a campaign, you have your objectives, your target markets and your benchmarks, but, you never know who's watching or listening, and you never know where that last story or interview will lead you.

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