Synopsis: The media is amazingly powerful. The trouble is that most business owners and entrepreneurs have a very narrow, short-sighted view of how public relations actually works. What can maximizing your media exposure do for you and your business? It can generate more exposure for your company, create more interest, bring in more clients, and [...]

McGraw Hill did a study and found those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst [...]

Synopsis: Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do [...]

If you use it correctly, media begets media. Use your TV and radio appearances and magazine and newspaper articles to interest other media. Copy the article, video, or audio tape and send it out when the media requests further information on you. Update your biography to include your most recent media appearances (unless you’re pitching [...]

Ah, the infamous press release. What is it? Traditionally, a press release is a one-to five-page document that tells your story. Unlike a letter, there is no salutation, nor is the release personalized or written to a particular person. It is a general document you can use for the different media. There are some set-in-stone, [...]

First a quick press kit overview, a press kit generally consists of a two-pocket folder in which you include your press release, fact sheet, and a biography on yourself and your company. You can also include a photo, some graphics, statistics, visuals, a brochure, a sample list of questions, and a Rolodex card. Some companies [...]