Synopsis: Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call When [...]

Synopsis: Press kits can be effective, but only if they’re used sparingly and shrewdly. Don’t inundate the media with information, and if you’ve hired a firm, don’t give them carte blanche in the matter. You’ve got it, you’re going to put together a huge, glossy press kit, fill it with bios, press releases, fact sheets, [...]

If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options?  Well, you can try and launch a campaign yourself, come up with your stories, write your releases, build a media list, contact the media, etc.  It’s not an impossible task, [...]

So you finally did it. You wrote that book you’ve been threatening to write, sent it to publishers, amassed a mountain of rejection slips, but finally found that right publisher. Your manuscript was accepted. You’re going to be a published author. Great – you can now turn your attention to your next book. Your first [...]

Ah, the infamous press release. What is it? Traditionally, a press release is a one-to five-page document that tells your story. Unlike a letter, there is no salutation, nor is the release personalized or written to a particular person. It is a general document you can use for the different media. There are some set-in-stone, [...]