Synopsis: Press kits can be effective, but only if they’re used sparingly and shrewdly. Don’t inundate the media with information, and if you’ve hired a firm, don’t give them carte blanche in the matter. You’ve got it, you’re going to put together a huge, glossy press kit, fill it with bios, press releases, fact sheets, [...]

So you finally did it. You wrote that book you’ve been threatening to write, sent it to publishers, amassed a mountain of rejection slips, but finally found that right publisher. Your manuscript was accepted. You’re going to be a published author. Great – you can now turn your attention to your next book. Your first [...]

First a quick press kit overview, a press kit generally consists of a two-pocket folder in which you include your press release, fact sheet, and a biography on yourself and your company. You can also include a photo, some graphics, statistics, visuals, a brochure, a sample list of questions, and a Rolodex card. Some companies [...]