When pitching the media, position yourself as a resource instead of a sales force. This is particularly important to keep in mind when calling producers or editors to follow up on a PR pitch. Go in with a bullying, used car salesman approach and you’ve already lost the battle. From the media’s perspective, they don’t [...]

Synopsis: A struggling economy offers those that move forward a greater opportunity to reach their market, precisely because their competitors are hiding their heads in the sand.  Studies have shown that those that do market in a recession are those that prosper and position their businesses to thrive during the eventual turn-around. During a recession or [...]