Synopsis: Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move.  If you pick wisely, this could be the start of a successful [...]

Synopsis: What most entrepreneurs and companies don’t understand is that often the main job of the PR firm is to find the right story. It’s often not the obvious story that works, because that’s the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at [...]

Synopsis:  When you hire a PR firm, do yourself a favor, let them do their job.  Don’t proceed to tell them how to run the campaign or to completely ignore the firm’s recommendations.  This isn’t uncommon and is often the reason that PR campaigns falter.  It’s not unlike hiring a doctor, doing your own diagnosing, [...]

Emotional branding is considered by some to be a relatively unique field, yet in the PR world we have been using it for years. The PR process is not only effective as a media placement tool, innovative companies and entrepreneurs are utilizing the basic methodology, understanding that it is one of the most powerful and [...]