Synopsis:  When you hire a PR firm, do yourself a favor, let them do their job.  Don’t proceed to tell them how to run the campaign or to completely ignore the firm’s recommendations.  This isn’t uncommon and is often the reason that PR campaigns falter.  It’s not unlike hiring a doctor, doing your own diagnosing, [...]

If your home-based business isn’t doing as well as you believe it could, perhaps it’s time to implement a process I call “Business Makeover Magic!” It offers a way to reposition your business and capitalize on its strengths. Over a number of years, working with companies both large and small, I’ve developed the techniques you [...]

Emotional branding is considered by some to be a relatively unique field, yet in the PR world we have been using it for years. The PR process is not only effective as a media placement tool, innovative companies and entrepreneurs are utilizing the basic methodology, understanding that it is one of the most powerful and [...]