Once you have defined and written your message, it’s important to define your target market. Who is your audience? If you’ve developed a new anti-wrinkle cream and are marketing it to teenage boys, you’d better take another look at your strategy. You may have the best product in the world, but if you’ve picked the [...]

Is your audience a mass market or a special niche audience? If it’s a special niche audience, how is it defined: by age, by gender, by geographical demographics? Are your customers primarily men or women, urban or rural? These are all extremely important questions. Do your homework. Take a look at your competitors and see [...]