Several years ago we booked a client on the Today Show; neither he producer, the interviewer nor my client remembered to mention where he was located.  His was a service business and it was important that the viewers knew whether his business was in Austin, Miami, Los Angeles or Fargo.  But the interview came and [...]

Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself. Have you had a few media training sessions? Good. Take some more. If not, have you practiced conducting mock interviews? Have you done some media training, even [...]