Synopsis: Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call When [...]

Synopsis: The story is king when it comes to the media. Your challenge is to discover how to pitch that story in a compelling way, in a way that will be sure to grab the media’s attention. But to do so, you need to find how to spark and hold their interest. The following are [...]

An associate producer from a local TV program called you. He is interested in having you appear on the show, but before scheduling an appearance, he would like to schedule a phone pre-interview with a senior producer. Pre-interview? What’s a pre-interview? First of all, congratulations. You’ve won round one. What it means is that the [...]