Synopsis:  A business owner’s objective is not to jump on the marketing treadmill in an effort to keep up with each of the latest marketing tools, or to utilize every social media site on the internet, but to design an effective, streamlined marketing campaign that grows a company and builds a business.    In the current business [...]

Synopsis:  Not many figure out why they started their business, apart from the fact that they wanted to be successful and make a good living. Generally people are taught to focus on the nuts-and-bolts when it comes to building a business or marketing plan.  All of that is important, but if you don’t add who [...]