Strange as it seems, The Great Depression launched a billion dollar industry. It was during the depths of the depression that the cosmetics industry was born. Cosmetics were an affordable luxury. Entertainment was another industry that thrived. Both industries offered the public something it craved, but these were also industries that chose to market and [...]

Synopsis: If you’ve worked to make your product or service the best it can be, and you’re still using fear-based marketing, shift your approach and see what happens.  People will want to work with you, not out of fear, but because they trust you; you solve a problem for them, you’re reliable, you make them [...]