Synopsis: The media is amazingly powerful. The trouble is that most business owners and entrepreneurs have a very narrow, short-sighted view of how public relations actually works. What can maximizing your media exposure do for you and your business? It can generate more exposure for your company, create more interest, bring in more clients, and [...]

Synopsis: I’m not denying the economic hard times, but I am saying that not only are we finally beginning to see positive news filter through, but that there have also been upsides to this financial upheaval we’ve been going through.  Lessons can be learned and fortunes made during tough economic times.  It was during the Great Depression that [...]

Building a business or launching a career is hard enough, but going it alone can make that uphill climb seem even steeper. So how do you keep yourself focused and motivated without that special someone to discuss ideas with, lean on and rely on? First and foremost, it’s important that you decide on your objectives [...]