Founded in 1990, Anthony Mora Communications, Inc. is a Los Angeles public relations firm that focuses in the areas of media relations, image development and media training. We represent clients in a wide range of fields including health, beauty, fitness, fashion, style and publishing.
We place clients in such major media outlets as Time, Newsweek, USA Today, US News & World Report, 60 Minutes, 20/20, Oprah, People, The Wall Street Journal, CNN, MSNBC, Vogue, The New York Times, The Los Angeles Times, Allure, GQ, Men's Health, The Today Show, ET, and other media.
Why is effective public relations the most important tool in the internet age? It is the only form of marketing that:
Reaches your prospective clients, customers and target market.
Offers you and your company validation and credibility.
Establishes you as an expert in your field.
Grows your business and establishes your brand.
Melding the Credibility of Traditional PR with the reach of Social Media: We combine traditional and online PR to create the most effective marketing tool available to: grow a business, reach customers and clients and build a brand. Through the media, you and your company are presented not as an ad, or a commercial, but as the news! We can then amplify a news story on the net, turning a local or national story into a global story - which is why, in the age of social media, PR is more important than ever.
The PR Beauty Boutique:
The PR Health Bar:
At Anthony Mora communications we understand the business of beauty. To build an effective brand and attract a loyal customer base, an effective PR and marketing campaign is no longer a luxury, but essential. We have worked with a wide range of clients in the worlds of skin care, color cosmetics, and spa services including the J Sisters, Cristophe Hair Salon, NYX Cosmetics, Covermark, Afterglow Cosmetics and Ajune Day Spa.
Our clients have been featured in such media outlets as Allure, Vogue, W, Oprah, People, Time, Marie Claire USA Todayand the Today Show, along with myriad of regional and local media outlets. From feature stores to product reviews we keep or clients and their products in the forefront.
Our Beauty PR Boutique Program combines online and traditional media approaches specifically designed to keep you, your company and your products front and center, connecting your story with your customers, keeping your company and your products in newspapers, magazines, TV as well as in social media, online publications and blogs
Through effective media exposure your company establishes itself as the premiere product line, salon or spa in the field. Our program is specifically designed for your beauty business, in order to help you reach your target market, establish your brand, grow your customer and client base and take you and your company to the next level.
For over twenty years we have represented a wide range of health and medial-oriented clients, both traditional and complementary, including Hackensack University Medical Center, California Pacific Medical Center, The Rolf Institute, the Heller Institute, Dr. Earl Mindell, Project Fit America, the Hospital for Special Surgery and McZand Herbal.
Our clients have been featured in such media outlets as: Time, Newsweek, USA Today the Wall Street Journal, Prevention, People, Oprah, the New York Times, and the Today Show, along with myriad of regional and local media outlets.
The arenas of healthcare and healthcare products are two of the nation's fastest growing business sectors. The use of complementary health care is growing at an amazing clip. A 2007 survey determined that nearly 40% of adults use some form of alternative healthcare, spending an excess of 33.9 billion. For a company in that field to separate itself from the competition and effectively reach its target market it is essential to launch a targeted, successful public relations campaign.
Positive and effective media relations are more important than ever in the world of traditional healthcare. Savvy hospitals and physicians view public relations as an integral component of their business strategy. Perhaps nowhere more than in the world of traditional health care, is effectively managing one's image and message is essential.
Our PR Health Bar utilizes traditional PR and social media techniques to reach your market, customers and patients utilizing the most effective marketing tools available. Our campaigns are specifically designed for the healthcare arena. You, your product or service not only gains the validation and credibility of being featured in the news; you are established as an expert in the field. Our strategic campaigns are designed to reach your target market, establish your brand, and grow your customer and patient base.
"Anthony Mora Communications, Inc. placed us in the New York Times, the Los Angeles Times, Time magazine and in over 300 national and local media outlets. The firm has always given us personalized attention. I feel they're part of my team. I cannot recommend them highly enough. The media coverage they garnered for me, helped to secure a book contract with a major New York publisher and establish me as an expert in my field." - Stella Henry/Vista del Sol Health Services and Author
"Spin to Win" puts the power of the information age in your hands. Using the techniques outlined in the book, you'll no longer simply watch the news - YOU'LL BE THE NEWS.
Packed with insider media tips showing you how to successfully utilize the most powerful form of marketing available. How can you place your story in the local and national media? What do editors and producers look for? How do you effectively pitch stories to the media? "Spin to Win" answers those questions and more.
Hard economic times are, ironically, the best times to aggressively launch a PR campaign. When times are challenging, often one of the first decisions a business owner will make is put a halt to any and all marketing; where in reality, the most important time to market a service or a business is precisely during those slow periods. The Chinese symbol for danger is also the symbol for opportunity. If you're smart, you'll focus on the opportunity aspect. Think about it, when the economy is slow you, more than ever, want to reach your target market and separate yourself from the competition...more
With Pay for Placement chances are you won't have a campaign focused on delivering your message, or building your brand, but one focused on grabbing as much quick media as possible. This sounds awfully attractive, but in my experience, it is not the way to launch an effective brand-building campaign.
There are firms that charge per placement. In other words, you do not pay for the media until they place a story. This sounds awfully attractive, but in my experience...more
Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts. 2009 was not an easy year for most businesses. We hit the worst recession since the Great Depression (is “great" really the appropriate adjective); we saw unprecedented unemployment rates...more