Articles: Anthony Mora Communications
Growing your Business Intuitively
By Anthony Mora
Synopsis: We ended up in the worst recession since the Great Depression because we all collectively listened to the “experts.” Can we really do much worse than that on our own? I doubt it. So why not try a different approach? Try listening to your intuition when it comes to making business choices. Some of the most successful businesses have been built by those who listened to their gut and took the road less traveled.
You've read the latest business books, visited all the marketing websites, gone to the most popular seminars, listened to the gurus, yet you feel that you still don't have the answers to many of your basic business questions. So how about trying something different? How about taking a step back and listening to – you?
You definitely want to consult an expert when it comes to the specifics of growing a business; you want to benefit from the expertise of others. But do you really need or want someone to tell you what your business should be? Shouldn't your vision define your business? If your gut is telling you to focus on a certain target market, or try a specific type of marketing campaign, or develop packaging that is unique and different, why not listen? What if you know more than you think? Some of the most successful businesses have been built by those who listened to their gut and took the road less traveled.
Haven't you ever had one of those feelings or thoughts that you should try an idea or a direction that is new or different? Maybe fear that all of your peers and mentors would think you were wrong is stopping you, maybe this gut feeling of yours goes against everything you've always been taught, everything the gurus preach, still, that feeling is there. Listen!
That's not always an easy thing to do. Ours is a culture of experts. We look to authorities for everything from how to run our businesses, to how to raise our kids, to what movies we should see. There's nothing wrong with listening to specialists. They can save you time, money and heartache, but at some point, your core life decisions have to come down to one authority, you. Your choices might not always seem right. It may be that there is a series of steps you have to go through and the first one or two (which might seem like miss-steps) are designed to move you to the next important level. But, the more you listen to yourself, the more on track you'll become.
We've all experienced or have seen examples where others have listened to experts and generally made a mess of things. Look at the economy. We ended up in the worst recession since the Great Depression because we all collectively listened to the “experts.” We can't do much worse than that on our own. Try listening to your intuition when it comes to making business choices. Not only is it beneficial and authentic, it works. Give it a shot, even if only for a few days, try tuning out all of the external advice. Listen to yourself. Become your own guru.
Copyright © Anthony Mora 2009
For further information visit:
« return to article list
home | about us | Anthony Mora bio | Ann Convery bio | media placement |
media training | speak your business | spin to win | articles | clients | contact us