I Don't Want PR; I Just Want To Be Successful.
By Anthony Mora
Synopsis: Effective public relations isn't about wanting to be a star or simply appearing in the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition.
A lot of people have resistance to launching a public relations campaign and doing media. They don't want to do interviews, they don't want to be "stars," they just want their business to be successful. If you feel that way, ask yourself what you're willing to do to be successful. Are you willing to utilize the most powerful marketing tool available? Are you willing to take risks, utilize the magic of the media, and give your business a real chance for success?
Effective media placement isn't about wanting to be a star or wanting to appear on the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition. Media relations is a creative, effective, relatively inexpensive, and dynamic way to achieve success. You are not positioning yourself as a "star" or an entertainer, but as an expert in your field. You are establishing yourself as an invaluable resource for the media. You probably don't like to pay the bills, or do the books, or purchase supplies, but you do it because it's part of doing business. It is a part of your bottom line. Media placement should also be an integral part of that equation. You do it because you want to be successful. Period.
© 2008 Anthony Mora
www.anthonymora.com
Synopsis: Effective public relations isn't about wanting to be a star or simply appearing in the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition.
A lot of people have resistance to launching a public relations campaign and doing media. They don't want to do interviews, they don't want to be "stars," they just want their business to be successful. If you feel that way, ask yourself what you're willing to do to be successful. Are you willing to utilize the most powerful marketing tool available? Are you willing to take risks, utilize the magic of the media, and give your business a real chance for success?
Effective media placement isn't about wanting to be a star or wanting to appear on the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition. Media relations is a creative, effective, relatively inexpensive, and dynamic way to achieve success. You are not positioning yourself as a "star" or an entertainer, but as an expert in your field. You are establishing yourself as an invaluable resource for the media. You probably don't like to pay the bills, or do the books, or purchase supplies, but you do it because it's part of doing business. It is a part of your bottom line. Media placement should also be an integral part of that equation. You do it because you want to be successful. Period.
© 2008 Anthony Mora
www.anthonymora.com
posted by Anthony Mora at
2:55 PM
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