When it Comes to PR Success - Be Patient, but Be Ready
By Anthony Mora
Synopsis: When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.
Although media placement usually takes some time, there are those instances that a press release immediately hits the jackpot. We have sent out a press release on a client at 9 a.m. and have had that client doing a live TV interview at noon that same day. You have to be ready. Remember, don't unleash the power of the media until you're prepared to control it. The often difficult part is whereas you need to be prepared, you also have to be patient. Make sure you have everything in order before you start. Once it's in motion, it's too late. And, if you're not prepared to do an interview, it could turn out to be a dismal experience. You'll feel depressed and embarrassed, the media will feel cheated, and you will have wasted an incredible opportunity.
So prepare. Review the image you want to convey - small town and friendly, authoritative, professional, humorous, avant-garde, formal and business-like - whatever. But make sure that your image matches your personality. If you are basically shy and retiring, don't try to come off like a rock star. It ain't gonna work. I always suggest media training to learn to project more, hone your message and become a bit more forceful with your responses. Keep your voice modulated. Be dynamic, but not frenzied. Your mission here is not to alter your personality, but to enhance it
Copyright © Anthony Mora 2008
For further information visit:
www.AnthonyMora.com
Synopsis: When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.
Although media placement usually takes some time, there are those instances that a press release immediately hits the jackpot. We have sent out a press release on a client at 9 a.m. and have had that client doing a live TV interview at noon that same day. You have to be ready. Remember, don't unleash the power of the media until you're prepared to control it. The often difficult part is whereas you need to be prepared, you also have to be patient. Make sure you have everything in order before you start. Once it's in motion, it's too late. And, if you're not prepared to do an interview, it could turn out to be a dismal experience. You'll feel depressed and embarrassed, the media will feel cheated, and you will have wasted an incredible opportunity.
So prepare. Review the image you want to convey - small town and friendly, authoritative, professional, humorous, avant-garde, formal and business-like - whatever. But make sure that your image matches your personality. If you are basically shy and retiring, don't try to come off like a rock star. It ain't gonna work. I always suggest media training to learn to project more, hone your message and become a bit more forceful with your responses. Keep your voice modulated. Be dynamic, but not frenzied. Your mission here is not to alter your personality, but to enhance it
Copyright © Anthony Mora 2008
For further information visit:
www.AnthonyMora.com
posted by Anthony Mora at
3:43 PM
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