Press Release Review

Synopsis: A quick overview to review before sending your releases out.


The following is a quick overview to review before sending your releases out.

Remember to:

_ Define your message.
_ Keep your press release to one page. That is law.
_ Keep your release clean, crisp and easy-to-read.
_ Sell the story, not yourself.
_ Study the type of stories that the various media outlets need.
_ Pitch stories that meet the media's needs.
_ Modify your release to fit the needs of the various media outlets you are pitching.
_ Confirm the address and fax number of the media outlet before sending information.
_ Mail or fax your information to the appropriate media contact.
_ If you are announcing an event, be sure to include the place, time, and date.
_ Be creative, but keep your release simple, concise and to the point.
_ Have someone else proof your release for grammatical and spelling errors.
_ Be sure to cover all of the who, what, where, and when information.
_ Think in terms of headlines.
_ List your name and contact number at the bottom of the page.
_ Position yourself as a resource not a salesperson.
_ Allow plenty of time for your release to arrive.
_ Keep the release clean and mistake free.

& Never

_ Use a poor quality copy of a release.
_ Send out a sloppy release.
_ Send your release out until you are completely satisfied with it.
_ Cram it with hard-to-read small print
_ Try to be overly cute or fancy.

Copyright © Anthony Mora 2008
For further information visit:
www.AnthonyMora.com