Why Be The Story?

You have been picked by the editor of a newspaper, or the segment producer of a TV program to become a part of a story in which you are to be featured or quoted. The media found you important enough to be interviewed and to represent your field. But why do you want to be the story? What good does that do you? Quite a lot. The following is a quick review of the top three benefits public relations can bring to you and your business.

1. Prominence By Association - Let's say you are being featured on an evening news segment; your interview could be placed in between an interview with the President of the United States and a feature on the newest medical breakthrough. What difference does that make? You've heard of guilt by association? This is importance and prominence by association. It is said that we are judged by the company we keep. You are now in the company of the newsworthy, and because of your association, you have suddenly leaped ahead of your competition.
   
   
2. Mass Communication - By being featured in the media, your business, service, or product will reach (depending on whether the story is local, regional, or national) hundreds, thousands, and possibly millions of people. You will not be viewed as a hard sell, as another ad to ignore, but as a communicator of information. You and your message will enter homes and businesses, not as an ad or commercial, but as a news story.
   
   
3. Validation - Anyone who reads, sees, or hears you interviewed or featured in the media will perceive you as an expert. Instead of being viewed as a salesperson, you will be perceived as an authority. When people seek you out, they will be seeking you out as a specialist, as someone who the media deems important enough to be featured in the press. You have avoided spending thousands of dollars in advertising and have gained two things no amount of advertising could ever buy you - validation and credibility.

Copyright © Anthony Mora 2006

For further information visit:
www.AnthonyMora.com