PR Starter Programs for Start-Ups & Entrepreneurs

If you're at the point where you need some media coverage, but can't afford to retain the services of a firm, what are your options? Well, you can try and launch a campaign yourself, come up with your stories, write your releases, build a media list, contact the media, etc. It's not an impossible task, but it can be a daunting one, particularly for someone with no PR or media experience.

In my book, Spin to Win, I outline the steps you can take to start your own PR campaign. But, as I mention in the book, if you can afford to hire a firm, do so. Your job is to run your company, not to launch a media campaign. Throughout my years in the industry, I've found that there is a large number of business owners and professionals who cannot afford to launch a full-scale campaign, but have neither the time nor the inclination to learn the ins-and-outs of launching their own campaign. These professionals need to get media coverage for their business, but how? After hearing the story of countless of business professionals who were raring to go, but just couldn't afford to commit to a full-blown campaign, I decided that offering PR Starter Programs was the obvious alternative. These are not the equivalent of a full PR campaign and the same results cannot be expected, but they do offer options, ways to get you story to the media, while you continue to focus on your real job - running your business.

For further information visit:
www.AnthonyMora.com